Conversational marketing

Why voice messages are so fashionable

Over the past few years, the option of voice messaging has been added to most of the main messaging platforms standard on smartphones resembling Facebook messenger and WhatsApp. WhatsApp, which has quickly become some of the fashionable mobile apps worldwide, released this characteristic in 2013 when it reached a whopping 300 million users. In 2014 there have been a total of 465 million users worldwide, and 200 million of them had been already utilizing voice messages. Reaching 200 million dedicated voice message customers in just one yr, WhatsApp shows how the trend of voice messaging is rising in importance.

Personal Advantages

There are numerous advantages to choosing voice messages over regular text messages. These include on the spot communication with a buddy or group, enrichment of the chat expertise, and the ability to make our conversations much more personal and warmer. Best of all, utilizing voice over text is a big time saver and permits customers to go hands-free. With voice, we no longer must wait for the phone to ring, for somebody to pick up, and within the worst-case situations, to reach someone’s voicemail or hear them hold up on us. Immediately, we will just document ourselves and ship it instantly. The great thing about voice messages is that they fill within the middle group between phone calls and texting and are arguably higher than either. For instance, if you are in a rush and don’t have time for a real conversation however just must get a message across, then you definitely don’t have time for a call but voice messages solve all your problems.

Optimizing the Workplace

Voice messaging apps are a really perfect way to protect the human voice’s warmth and context. For this reason, many companies world wide use voice messages in an effort to converse with their workers and colleagues. Communicating this way eliminates ambiguity; in the event you get a message from a colleague it won’t be clear if its sincere or sarcastic, but with voice, a tone is immediately perceivable. Voice messages additionally save companies time; they can be recorded on the go from anyplace on the planet and provide an important different to email.

Testing Enterprise Meets Client

Facebook Messenger are actually utilizing voice messaging in order to personalize relationships online between a business and its followers. For example, if a number of individuals publish the same question, firms can report an answer once after which ship it to each asker individually, allowing the shoppers to feel like they are getting special treatment. This feature is still in its early stages, but it presents a terrific platform for companies to reach out to their customers and creates an online environment for relationship building that’s each handy and personal.

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