Why We Hate Paying for Delivery When We Shop On-line

Though most shoppers still buy products in brick and mortar stores, on-line shopping continues to grow by leaps and bounds. The ease and comfort of pointing and clicking for the things we want – of which there may be seemingly an infinite provide on the net – is unmatched by any “real life” shopping experience. The offers aren’t bad, either.

However one of the more annoying facets of shopping online is having to pay for delivery. For many people, paying for delivery costs is a deal breaker, one that prevents them from fully converting to on-line commerce.

Nobody enjoys paying money to wait a week or more for the purchased products to arrive at their destination. Somebody who goes into a store can immediately grab the product, pay, and walk out the door. If the shopper wants his or her items quicker, like overnight, be prepared to pay an arm and a leg. Pointing and clicking online is enjoyable, however nobody enjoys paying for the privilege to wait for the items to arrive.

Nobody likes to pay more money on top of the product’s value, for that matter. Generally the total value may be cheaper than buying the product in real stores if the client gets an ideal discount, however often the shipping represents a significant extra expense. This is especially true if the product is giant, heavy, or originating from a distant place.

Worst of all, typically clients pay for shipping, only to receive damaged or lacking goods at the other end. Whether or not this is the fault of the sender or the delivery service is unimportant. Worse still if the items by no means even arrive at their destination. If somebody steals the package from a doorstep, it’s typically tough to prove otherwise. There’s nothing worse than paying for shipping and having that service fall through.

The ultimate problem with paying for delivery is dealing with returns. If the product turns out to be defective, or if the client simply doesn’t like it, she or he usually has to pay return shipping charges out of pocket. This is in contrast to a traditional store – if the product isn’t right, simply return it, freed from charge. With online shipping, however, not only does the shopper must pay the delivery value, he or she needs to pay the return prices as well! Double dipping on shipping can sour a customer’s experience.

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